PARKLAND, Wash., March 9, 2017 – Two members of MediaLab, the invitation-only, multimedia applied research program at Pacific Lutheran University (PLU), have earned Honors Recognition from the Mercury Excellence Awards for their branding and designs for MediaLab’s 2016 documentary “Changing Currents: Protecting North America’s Rivers.”
Kelly Lavelle, a junior Art and Graphic Design major, and Rachel Lovrovich, a junior Digital Media major and MediaLab’s General Manager, were recognized.
The pair’s work was ranked among the top four worldwide in Mercury’s “Campaigns - Non Profit/Public Affairs” category. “Changing Currents,” which premiered in November 2016, explores the many challenges facing North America’s rivers, streams and waterways.
“The film aims to raise awareness about ecological issues,” Lavelle said. “We can all help solve the problems.” This marks the third Mercury Excellence Award MediaLab has received for its design work. The organization was previously recognized in 2014 for the film “Waste Not: Breaking Down the Food Equation,” as well as 2013’s “Tapped Out: Unearthing the Global Water Crisis,” which won numerous awards, and an Emmy Nomination.
“We are honored to receive this award,” Lovrovich said. “We are glad the aesthetics we created helped attract attention to these important issues.”
The Mercury Excellence Awards, established in 1987, seek to acknowledge creativity, innovation, and excellence in all forms of media. Competitors from more than 60 countries enter their work, and then only the top three in each category are selected. The awards are recognized internationally for their fairness in judging, and for only selecting the most qualified entries.
About MediaLab at PLU:
MediaLab is an award–winning, applied research and media production organization housed within the Center for Media Studies at Pacific Lutheran University’s School of Arts and Communication. MediaLab students work on projects across the media spectrum, including market research, photography, graphic design, web design, writing, video, public relations, event planning, filmmaking and more.